Question by MadGasser: Why do food companies in the United States put sugar in everything?
I only know about the US since I am a citizen. I just do not understand it why? Are the food companies in this country conspiring to make all of us fat and diabetic? I think it is ridiculous we need to stand up and tell them no more, four our health.
Best answer:
Answer by Wally Z It improves the taste of just about everything you could eat.
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If you watch television or read or use the internet, you know very well how important the internet and social media have become in today’s world. Messages are spread quickly through chat rooms, blogs, Facebook and Twitter. If you have a business, it is important that you monitor what is being said about the business in these forums, as well as provide factual information to your customers so that they get the facts, instead of the fiction or partially correct information that might be out there.
After the 2007 pet food recalls affected a large portion of the industry, a strong distrust of pet food manufacturers developed. While some pet food companies have a powerful internet presence with extensive websites including veterinary information and pet care tips, others do not. This invites pet parents to turn elsewhere for their information. Unfortunately, many of the sites that pet parents find are chat rooms that are run by individuals with little or no knowledge of the pet food industry, pet nutrition or pet health in general, outside of their own personal experience as a pet parent.
Providing consistent and accessible information to the pet parents who are purchasing or considering purchasing your products will enhance your credibility and their perception of your quality.
Just recently I was involved in a situation where a store owner chose to send out an email to the store’s private email list. The information in the email was alarming and blamed the food for something that it certainly did not do. This author of this email acted quite incredulous when I phoned to let them know that although the store was located in the eastern seaboard, there were stores as far away as Texas and Arizona that were pulling the product from their shelves in response to the completely inaccurate accusation. While this is potentially a legal matter, prevention is the best medicine for a case like this. Protect your company from this type of situation by proactively providing all of your customers and consumers with the same information, and make it truthful and accurate.
Ramping up your web presence with a pet health section of your website or an “Ask the Vet” feature is a great first step to building credibility with the inquiring minds of pet parents. Start a Twitter page or a Facebook page (only if you will be monitoring the postings and posting frequently) to drive traffic back to your site. Start a blog site or find a site that you like and request to link to it.
Communicating your message clearly and in locations where today’s pet parents will find it is critical to protecting and growing your brand.
North River Enterprises is a boutique consulting firm specializing in providing customized business solutions to the pet food and animal health industries.
For more information about services, please visit www.northriverenterprises.com
The bigger you are the better you are – well not in this case. The world’s 25 biggest food companies are failing to take the global crisis in diet seriously and often only change their practices when faced with adverse publicity that could damage their sales, a new study claims.From Wal-Mart to McDonald’s to Coca-Cola to Cadbury, the world leaders of the food industry are accused of a “pathetic” performance on meeting targets set by the World Health Organisation (WHO) in 2004 to take basic action to improve diet that will in turn tackle obesity, heart disease, cancer and diabetes.
The study judged each company on responsible marketing, in particular to children; reductions in fat, sugar and salt; portion size; and developing healthier new products. Just four of 25 said they were taking action to reduce the total fat content of their products. Only five said they were cutting sugar and 10 said they were reducing salt.
The comprehensive review of the policies and practices of the companies, including four British conglomerates, found that their global reach meant they were largely unaccountable for how they addressed the epidemic of diet-related disease. Researchers at City University in London said the only factor which seemed to produce action on issues such as salt and fat content was public discontent.
If the best way to get companies to take health seriously is to have critics give them a wake up call, do these companies care? Many don’t even have the correct policies in place to deal with the crisis.
This lack of commitment to health paints a poor overall picture. Diseases such as cancer, heart disease and obesity currently account for 60 per cent of global deaths- that figure is predicted to rise to 73 per cent by 2020. Does this epidemic have to rise to this level before these corporations accept some kind of accountability?
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